Stone Soup – Gaining More Small Business With a Zero Marketing Budget – Online

Instead of investing what you don’t have into growing your small business, learn how best to invest what you do have: time and attention. This may be news to you, but you don’t need to jump into advertising right away. In this webinar, inspired by the 1947 book "Stone Soup" by Marcia Brown, you will learn how to redirect your marketing dollars to accelerate the growth of your small business and develop a sustainable income with the right strategy to build a strong foundation for expansion independent of your budget.
Participants can learn how to:

• Address the ground game and the web game of your marketing and create lasting momentum;
• Generate excitement for your product or service both in-person and online;
• Implement the “customer honoring method” of having your existing customers as profile referral partners;
• Create content online (with just your smartphone) to attract the best customer for your business;
• Use the internet to your business' advantage;
• Customize your marketing plan to your specific needs; and
• Maximize free online resources to promote your business.